Fresh n Easy BzzKit

so I received my bzzkit yesterday and love the bag plus the coupon, but i'm a bit disappointed by the shareables. They gave me four (4) friends cards to share with friends, that come preloaded with 250 (2.50) points for the Friends Program. That's a nice deal, halfway to redeeming your first $5.00 off at Fresh and Easy. Only one problem, its the same deal you get if you walk in off the street and sign up for a fresh and easy friends card. There is not much incentive to handing these out to people, they can get the same thing at the store.